Ageas Seguros supports the Portugal Rugby Youth Festival for the second consecutive year
Lobinho Ageas is present at PRYF
Ageas Seguros reaffirms its partnership with the Portugal Rugby Youth Festival (PRYF), making this the second consecutive year the brand is present at the tournament. Lobinho Ageas, the brand’s mascot, will liven up the University Stadium of Lisbon together with the more than 15 000 visitors expected each day of the event.
For the 11th edition of PRYF, which will be held on April 13 and 14 at the University Stadium of Lisbon – gathering 3 000 thousand young players from 118 teams, of which 55 are from outside Portugal – Ageas Seguros prepared a number of activities thinking about the young rugby community. Therefore, besides the fun Lobinho, Ageas Seguros will be present in the event’s fun zone with a climbing tower, the slide – a radical activity that the delights the most daring –, and a themed photo booth, in addition to other surprises. Furthermore, on Sunday, during the six categories finals, cheerleaders will liven up the intermissions between games, interpreting a theme song composed exclusively for Ageas Seguros.
Ageas Seguros focuses strongly on sports as a strategic axis, contributing to the development and prevention, from a societal point-of-view, of health and well-being, as well as adding value to national sports. Athletics (running), paddle and rugby are some of the sponsored modalities.
Part of the sponsorship strategy of Ageas Seguros, rugby is a clear bet for the brand as a positioning reinforcement, as well as promoting of the values inherent to this sport: Integrity, Respect, Discipline, Passion, Solidarity. Youth rugby, and in particular PRYF, focuses less on the competitive side and more on the transmission of the essential values of this sport through play and immersive conviviality.