Dove Men + Care is the title sponsor for Portugal Rugby Youth Festival 2019
The multinational men care brand joins Portugal Rugby Youth Festival as a national and international prestigious rugby tournament
This year’s PRYF will welcome more than 3000 young athletes from the 5 continents
Dove Men + Care is the title sponsor of the 2019 edition of the Portugal Rugby Youth Festival (PRYF), renewing a partnership that began in 2017. PRYF, organized by Move Sports, is held for the 11th consecutive year and will take place on April 13 and 14 at the University Stadium in Lisbon.
Dove Men + Care's support of PRYF is motivated mainly by the size of the festival, which already involves more than 3000 players, and the impact it has on the training of young people as tomorrow's adults in the values of this sport: strength and resilience, which in rugby coexist with care, respect and camaraderie.
Furthermore, Dove Men + Care also recognizes the worldwide importance that this youth tournament has achieved. PRYF is helping develop rugby in Portugal in a unique way: by allowing the communion between athletes coming from countries with a solid rugby tradition and the Portuguese clubs and athletes. All will compete in male and female categories of U13, U15, U17 and U19.
Dove Men + Care's sponsorship of PRYF is an extension of the brand's strategy, which in recent years has been engaging in continuous partnerships with some of the most respected unions of the sport, based on the sharing of values between the brand and rugby, underlined by the campaign signature "Caring makes you stronger". Currently, Dove Men + Care is a partner of the Rugby Football Union (England), the Welsh Rugby Union, Irish Rugby, Scottish Rugby and the Italian Rugby Federation. In the past, it has partnered with World Rugby regarding the Spirit of Rugby award, the most prestigious rugby award, which praises the common values mentioned above.
The partnership between Dove Men + Care and the rugby world is also being translated into the creation of rugby video content, having some of the main players and selections as protagonists. Some of the content can be viewed at www.youtube.com/user/dovemencareuk.