Proximity is a hugely important part of brands' relationships with their customers and having a digital presence does not invalidate the worth of a strong physical presence. On the contrary: people want to be in touch with brands and off-line campaigns, and events are an excellent way of forging that relationship. The fact that campaigns can be highly customisable and direct makes the potential impact huge, especially if the presence or event is something out of the ordinary.
Due to the new coronavirus epidemic, the Portugal Rugby Youth Festival will be postponed to October 17-18, 2020. Move Sports, the event organiser, is making this decision in line with the latest recommendations from the Portuguese Government, through its National Health Service (NHS), the World Health Organization (WHO), and the Portuguese Rugby Federation, which cancelled all rugby activity in the country.
The European Federation of Touch has chosen Move Sports to organize the “2019 Senior Cup” in Lisbon on October 11 and 12, at the University Stadium of Lisbon.
This was, up until now, the greatest moment of a nation with a passion for rugby.
Corporate decision-makers have everything to gain from creating partnerships and synergies with Sports Excellence Invisible Units, the SEIUs which, fortunately, have emerged globally in recent years.
Doha Rugby Football Club Academy's manager, David Harcombe, has no doubts about the value of the Portugal Rugby Youth Festival. For him, it is an "exceptional tournament, easily the best-managed event I've attended in over 10 years with Doha Rugby".
What we ask of our liaison officers is that they be nothing short of exceptional.
For us, the liaison officer is a key part of the Portugal Rugby Youth Festival, because he or she is with its team at all times and has to give everything he or she has to make sure the team is happy the whole time while in Lisbon. In other words, the liaison officer has to deal with every member of the team he or she is in charge of as if it were his or her grandmother or younger brother.
Therefore, each of our liaison officers is always ready and attentive to whatever may happen and even more so to solve any emergency.
Jean Marc, the leader of Stade Caennais Rugby Club teams in Lisbon, says that the Portugal Rugby Youth Festival, which takes place every year in Lisbon in the U13, U15, U17 and U19 categories, boys and girls, is a "super experience that we will definitely repeat".